<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	xmlns:georss="http://www.georss.org/georss" xmlns:geo="http://www.w3.org/2003/01/geo/wgs84_pos#" xmlns:media="http://search.yahoo.com/mrss/"
	>

<channel>
	<title>BIZMECHANIX</title>
	<atom:link href="http://cashmechanix.wordpress.com/feed/" rel="self" type="application/rss+xml" />
	<link>http://cashmechanix.wordpress.com</link>
	<description>No Time Like the Present To Change Your Future</description>
	<lastBuildDate>Tue, 29 Jan 2008 01:23:30 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.com/</generator>
<cloud domain='cashmechanix.wordpress.com' port='80' path='/?rsscloud=notify' registerProcedure='' protocol='http-post' />
<image>
		<url>http://s2.wp.com/i/buttonw-com.png</url>
		<title>BIZMECHANIX</title>
		<link>http://cashmechanix.wordpress.com</link>
	</image>
	<atom:link rel="search" type="application/opensearchdescription+xml" href="http://cashmechanix.wordpress.com/osd.xml" title="BIZMECHANIX" />
	<atom:link rel='hub' href='http://cashmechanix.wordpress.com/?pushpress=hub'/>
		<item>
		<title>FREE BLOG COURSE FOR BLOGGING</title>
		<link>http://cashmechanix.wordpress.com/2008/01/29/free-blog-course-for-blogging/</link>
		<comments>http://cashmechanix.wordpress.com/2008/01/29/free-blog-course-for-blogging/#comments</comments>
		<pubDate>Tue, 29 Jan 2008 01:23:30 +0000</pubDate>
		<dc:creator>randeemclee</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://cashmechanix.wordpress.com/2008/01/29/free-blog-course-for-blogging/</guid>
		<description><![CDATA[I am a sucker for free ebooks and courses. Especially if Mark Joyners name is on it. So we will give his promotion a try and see if it really works! I&#8217;m evaluating a multi-media course on blogging from the folks at Simpleology. For a while, they&#8217;re letting you snag it for free if you [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=cashmechanix.wordpress.com&amp;blog=2556485&amp;post=15&amp;subd=cashmechanix&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>I am a sucker for free ebooks and courses.</p>
<p>Especially if Mark Joyners name is on it.</p>
<p>So we will give his promotion a try and see if it really works!</p>
<div>
<p>I&#8217;m evaluating a <a href="http://www.simpleology.com/training/blogging/index.php">multi-media course on blogging</a> from the folks at Simpleology.  For a while, they&#8217;re letting you <b><a href="http://www.simpleology.com/training/blogging/index.php">snag it for free</a></b> if you post about it on your blog.</p>
<p>It covers:</p>
<ul>
<li>The best blogging techniques.</li>
<li>How to get traffic to your blog.</li>
<li>How to turn your blog into money.</li>
</ul>
<p>I&#8217;ll let you know what I think once I&#8217;ve had a chance to check it out. Meanwhile, go grab yours while it&#8217;s still free.</p>
</div>
<p>here we go&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;..</p>
<p>Randee</p>
<br /><img alt="" border="0" src="http://feeds.wordpress.com/1.0/categories/cashmechanix.wordpress.com/15/" /> <img alt="" border="0" src="http://feeds.wordpress.com/1.0/tags/cashmechanix.wordpress.com/15/" /> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gocomments/cashmechanix.wordpress.com/15/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/comments/cashmechanix.wordpress.com/15/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godelicious/cashmechanix.wordpress.com/15/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/delicious/cashmechanix.wordpress.com/15/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gofacebook/cashmechanix.wordpress.com/15/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/facebook/cashmechanix.wordpress.com/15/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gotwitter/cashmechanix.wordpress.com/15/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/twitter/cashmechanix.wordpress.com/15/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gostumble/cashmechanix.wordpress.com/15/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/stumble/cashmechanix.wordpress.com/15/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godigg/cashmechanix.wordpress.com/15/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/digg/cashmechanix.wordpress.com/15/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/goreddit/cashmechanix.wordpress.com/15/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/reddit/cashmechanix.wordpress.com/15/" /></a> <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=cashmechanix.wordpress.com&amp;blog=2556485&amp;post=15&amp;subd=cashmechanix&amp;ref=&amp;feed=1" width="1" height="1" />]]></content:encoded>
			<wfw:commentRss>http://cashmechanix.wordpress.com/2008/01/29/free-blog-course-for-blogging/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/716594b4bd64b550cb5f5f1557bcc17f?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">randeemclee</media:title>
		</media:content>
	</item>
		<item>
		<title>SEO AND WHY YOU GOT TO USE IT</title>
		<link>http://cashmechanix.wordpress.com/2008/01/25/seo-and-why-you-got-to-use-it/</link>
		<comments>http://cashmechanix.wordpress.com/2008/01/25/seo-and-why-you-got-to-use-it/#comments</comments>
		<pubDate>Fri, 25 Jan 2008 19:31:59 +0000</pubDate>
		<dc:creator>randeemclee</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://cashmechanix.wordpress.com/2008/01/25/seo-and-why-you-got-to-use-it/</guid>
		<description><![CDATA[Internet Marketing is a cut throat business. You have to arm yourself with the proper know-how and the tools to make your site a cut above the rest. Each day, more and more sites are clambering to optimize their rankings in websites and if you lose your guard, you may just get trampled on and [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=cashmechanix.wordpress.com&amp;blog=2556485&amp;post=14&amp;subd=cashmechanix&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>Internet Marketing is a cut throat business. You have to arm<br />
yourself with the proper know-how and the tools to make your<br />
site a cut above the rest. Each day, more and more sites are<br />
clambering to optimize their rankings in websites and if you<br />
lose your guard, you may just get trampled on and be left in<br />
the abyss filled with so many failed e-commerce sites.</p>
<p>Search Engine Optimization or SEO is a term widely used<br />
today by many e-commerce sites. For the past few years and<br />
the next ten years or so, search engines would be the most<br />
widely used internet tool to find the sites that they need<br />
to go to or the product or information they need.</p>
<p>Most people that use search engines use only the ten top<br />
search results in the first page. Making it to the first<br />
page, more so to the top three is a barometer of a sites<br />
success in search engine optimization. You will get a higher<br />
ratio of probability in being clicked on when you rank high.<br />
The more traffic for your site, the more business you rake<br />
in.</p>
<p>But, it is essential to grab a hold of that spot or make<br />
your ranking even better. As I aforementioned, each day is a<br />
new day for all e-commerce sites to make them selves rank<br />
higher using search engine optimization. It is imperative to<br />
make your site better and better everyday.</p>
<p>So just what is search engine optimization and do you have<br />
to use it? The answer to why you have to use it is an easy<br />
one. You need search engine optimization to be number one,<br />
or maybe at least make your site income generating.</p>
<p>With search engine optimization you can get the benefit of<br />
generating a high traffic volume. Let&#8217;s just say you get<br />
only a turn out of successful sales with 10 to 20 percent of<br />
your traffic. If you get a hundred hits or more a day, you<br />
get a good turn out of sales already. If you get only twenty<br />
to ten hits a day, you only get one or two if not any at<br />
all.</p>
<p>So once again, what is search engine optimization? Search<br />
engine optimization is utilizing tools and methods in making<br />
your site top ranking in the results of search engines.<br />
Getting yourself in the first page and better yet in the top<br />
half of the page will ensure that your site will generate<br />
public awareness of your site&#8217;s existence and subsequently<br />
generate more traffic, traffic that could lead to potential<br />
income and business.</p>
<p>Search engine optimization requires a lot of work to be<br />
fully realized. There are many aspects you have to change in<br />
your site or add as well to get search engine optimization.<br />
These will include getting lots of information about the<br />
keyword phrases that are popular in regards to your sites<br />
niche or theme.</p>
<p>You may also need to rewrite your sites contents so that you<br />
could get the right keyword phrases in your site without<br />
making it too commercial but light and informative. There<br />
are certain rules and guidelines to be followed with making<br />
your site&#8217;s content applicable and conducive to search<br />
engine optimization.</p>
<p>You will also need to collaborate with many other sites so<br />
that you could get link exchanges and page transfers. The<br />
more inbound and outbound traffics generated by sites among<br />
others are one of the components search engines uses to rank<br />
sites.</p>
<p>Try to search the internet for many useful help. Tips,<br />
guidelines and methods for search engine optimization are<br />
plenty to be found. Read many articles that can help you<br />
optimize your site in search engine results. The more<br />
knowledge and information you gather the better. This will<br />
all help you in getting those high rankings. This may<br />
require a little time and effort in your part but the<br />
benefits will be astounding.</p>
<p>If you can part with some money, there are many sites in the<br />
internet that can help you in search engine optimization.<br />
There are many sites that help in tracking keyword phrases<br />
that can help your site. There are also some content writers<br />
that have lots of experience in making good keyword laden<br />
content for your sites that have good quality.</p>
<p>Act now and see the benefits garner with search engine<br />
optimization. All of these will result to better traffic and<br />
more business for your site and company.</p>
<p>Robert Matias</p>
<br /><img alt="" border="0" src="http://feeds.wordpress.com/1.0/categories/cashmechanix.wordpress.com/14/" /> <img alt="" border="0" src="http://feeds.wordpress.com/1.0/tags/cashmechanix.wordpress.com/14/" /> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gocomments/cashmechanix.wordpress.com/14/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/comments/cashmechanix.wordpress.com/14/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godelicious/cashmechanix.wordpress.com/14/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/delicious/cashmechanix.wordpress.com/14/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gofacebook/cashmechanix.wordpress.com/14/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/facebook/cashmechanix.wordpress.com/14/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gotwitter/cashmechanix.wordpress.com/14/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/twitter/cashmechanix.wordpress.com/14/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gostumble/cashmechanix.wordpress.com/14/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/stumble/cashmechanix.wordpress.com/14/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godigg/cashmechanix.wordpress.com/14/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/digg/cashmechanix.wordpress.com/14/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/goreddit/cashmechanix.wordpress.com/14/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/reddit/cashmechanix.wordpress.com/14/" /></a> <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=cashmechanix.wordpress.com&amp;blog=2556485&amp;post=14&amp;subd=cashmechanix&amp;ref=&amp;feed=1" width="1" height="1" />]]></content:encoded>
			<wfw:commentRss>http://cashmechanix.wordpress.com/2008/01/25/seo-and-why-you-got-to-use-it/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/716594b4bd64b550cb5f5f1557bcc17f?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">randeemclee</media:title>
		</media:content>
	</item>
		<item>
		<title>Mailing Lists: Bigger Not Necessarily Better</title>
		<link>http://cashmechanix.wordpress.com/2008/01/24/mailing-lists-bigger-not-necessarily-better/</link>
		<comments>http://cashmechanix.wordpress.com/2008/01/24/mailing-lists-bigger-not-necessarily-better/#comments</comments>
		<pubDate>Thu, 24 Jan 2008 23:22:38 +0000</pubDate>
		<dc:creator>randeemclee</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://cashmechanix.wordpress.com/2008/01/24/mailing-lists-bigger-not-necessarily-better/</guid>
		<description><![CDATA[Many businesses consistently make the common mistaken assumption of &#8220;the bigger the email list, the better and stronger it is&#8221;. I understand their logic in theory, but in reality, that’s not always the case. It really all depends on your business and what your goals are. If one of your focus points for the year [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=cashmechanix.wordpress.com&amp;blog=2556485&amp;post=13&amp;subd=cashmechanix&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>Many businesses consistently make the common mistaken assumption of &#8220;the bigger the email list, the better and stronger it is&#8221;. I understand their logic in theory, but in reality, that’s not always the case.</p>
<p>It really all depends on your business and what your goals are. If one of your focus points for the year is to grow your list, you need to be prepared for the consequences such as declining returns via email and a decrease in delivery performance.</p>
<p>If you do plan on your growing your list for the year, I must suggest that you try to keep your lists’ hygiene as a top priority as well. If you’re cast net fishing with an extremely wide net, of course you’ll catch some fish, but you’ll also catch some sharks, electric eels, jellyfish and other menacing sea life… same goes for email lists. If you’re purchasing lists or taking new addresses in without scrubbing them, you’re bound to get a lot of invalid addresses, which certainly does not make for a strong mailing list.</p>
<p><span style="font-weight:bold;">Side note:</span></p>
<p>In 2008, use email as a means to provide your customers with relevant content, not just merely trying to be there “at the right place at the right time”. Take three to four weeks to come up with a strategy that complements your business model all the while leaving some “breathing room” in between sends to adjust your send schedule as the year progresses.</p>
<p><a href="http://www.emailmarketingvoodoo.com">Email Marketing Voodoo</a></p>
<br /><img alt="" border="0" src="http://feeds.wordpress.com/1.0/categories/cashmechanix.wordpress.com/13/" /> <img alt="" border="0" src="http://feeds.wordpress.com/1.0/tags/cashmechanix.wordpress.com/13/" /> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gocomments/cashmechanix.wordpress.com/13/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/comments/cashmechanix.wordpress.com/13/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godelicious/cashmechanix.wordpress.com/13/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/delicious/cashmechanix.wordpress.com/13/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gofacebook/cashmechanix.wordpress.com/13/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/facebook/cashmechanix.wordpress.com/13/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gotwitter/cashmechanix.wordpress.com/13/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/twitter/cashmechanix.wordpress.com/13/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gostumble/cashmechanix.wordpress.com/13/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/stumble/cashmechanix.wordpress.com/13/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godigg/cashmechanix.wordpress.com/13/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/digg/cashmechanix.wordpress.com/13/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/goreddit/cashmechanix.wordpress.com/13/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/reddit/cashmechanix.wordpress.com/13/" /></a> <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=cashmechanix.wordpress.com&amp;blog=2556485&amp;post=13&amp;subd=cashmechanix&amp;ref=&amp;feed=1" width="1" height="1" />]]></content:encoded>
			<wfw:commentRss>http://cashmechanix.wordpress.com/2008/01/24/mailing-lists-bigger-not-necessarily-better/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/716594b4bd64b550cb5f5f1557bcc17f?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">randeemclee</media:title>
		</media:content>
	</item>
		<item>
		<title>Mass Control&#8230;Get A List, Get A Product&#8230;Get To Work</title>
		<link>http://cashmechanix.wordpress.com/2008/01/24/mass-controlget-a-list-get-a-productget-to-work/</link>
		<comments>http://cashmechanix.wordpress.com/2008/01/24/mass-controlget-a-list-get-a-productget-to-work/#comments</comments>
		<pubDate>Thu, 24 Jan 2008 16:22:35 +0000</pubDate>
		<dc:creator>randeemclee</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://cashmechanix.wordpress.com/2008/01/24/mass-controlget-a-list-get-a-productget-to-work/</guid>
		<description><![CDATA[Mass Control is a system of communication that causes a crowd of people to magnetically be drawn to you &#8230;and to come under your influence and happily give you money. The amazing thing about it is it&#8217;s totally under the radar. While your competition is trying hard to pressure people into buying, Mass Control lets [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=cashmechanix.wordpress.com&amp;blog=2556485&amp;post=12&amp;subd=cashmechanix&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><font face="Times New Roman, Times, serif" size="3">Mass Control is a <b>system of communication that causes a crowd of people to magnetically be drawn to you &#8230;and to come under your influence and happily give you money.</b></font></p>
<p align="left"><font face="Times New Roman, Times, serif" size="3">The amazing thing about it is <b>it&#8217;s totally under the radar.</b></font></p>
<p align="left"><font face="Times New Roman, Times, serif" size="3">While your competition is trying hard to pressure people into buying, Mass Control lets you influence the crowd in a more subtle way. <b>You&#8217;re perceived to be more of a freind than a salesman.</b></font></p>
<p align="left"><font face="Times New Roman, Times, serif" size="3">This results in<b> people wanting to buy from you repeatedly</b> &#8230;<i>not just in a &#8220;launch&#8221; scenario.</i></font></p>
<p align="left"><font face="Times New Roman, Times, serif" size="3">So if you have a list, want to build one, or want to leverage other people&#8217;s subscribers <b>&#8230;Mass Control is the fastest, easiest, and most effective way to turn that into money.</b></font></p>
<p align="left"><font face="Times New Roman, Times, serif" size="3"><b><u><font size="4">This Is NOT Just About Copywriting:</font></u></b> When you think about copywriting, you think about sales letters. I&#8217;d like you to consider something for a minute.</font></p>
<p align="left"><font face="Times New Roman, Times, serif" size="3"><b><i>ALL THE COPYWRITING STUFF YOU&#8217;VE EVER SEEN IS OUT DATED.</i></b></font></p>
<p align="left"><font face="Times New Roman, Times, serif" size="3">The reason I say this is because all of the copywriting &#8220;strategies&#8221; you&#8217;ve ever been taught are based on communication techniques that were used <i><b>before</b></i> the Internet.</font></p>
<p align="left"><font face="Times New Roman, Times, serif" size="3">They&#8217;re based on direct mail, print ads, and so forth.</font></p>
<p align="left"><font face="Times New Roman, Times, serif" size="3">And you and I both know this to be true: <b>Times have changed.</b> <u>The Internet is completely different </u>than direct mail or other old fashioned ways marketers once used to reach their prospects.</font></p>
<p align="left"><font face="Times New Roman, Times, serif" size="3">The reason why is simple: <b>FRAME OF MIND.</b></font></p>
<p align="left"><font face="Times New Roman, Times, serif" size="3">An Internet user is in a totally different frame of mind than someone who&#8217;s reading a piece of direct mail, looking at an ad in a newspaper, or doing some other offiline activity.</font></p>
<p align="left"><font face="Times New Roman, Times, serif" size="3">And right now is <b>the first time in marketing history</b> that you&#8217;ve had the <b>opportunity</b> to communicate as often as you want with your prospects &#8230;and as frequently as you want.</font></p>
<p align="left"><font face="Times New Roman, Times, serif" size="3">So the bottom line is this: Mass Control is all about influencing people over the Internet &#8230;not just through sales letters or email, but by taking advantage of the brand new opportunities we have today such as podcasting, blogging, and online video.</font></p>
<p align="left"><font face="Times New Roman, Times, serif" size="3"><b>And nobody else on the planet can offer you these brand new (but proven) strategies for doing it.</b></font></p>
<p align="left"><font face="Times New Roman, Times, serif" size="3"><u><b><font size="4">This Is NOT Just About Email: </font></b></u>Think about the ways you can communicate with your prospects online.</font></p>
<p align="left"><font face="Times New Roman, Times, serif" size="3"><b>There&#8217;s so much more for you than just email.</b></font></p>
<p align="left"><font face="Times New Roman, Times, serif" size="3">You can use video, blogs, podcasts, pdf reports, audio downloads, screencams, and more.</font></p>
<p align="left"><font face="Times New Roman, Times, serif" size="3"><b>Mass Control puts ALL of these to work for you.</b></font></p>
<p align="left"><font face="Times New Roman, Times, serif" size="3">&#8230;And if you&#8217;re not using them ALL, you should be.</font></p>
<p align="left"><font face="Times New Roman, Times, serif" size="3">The reason why is simple: <b>HUMAN PSYCHOLOGY.</b></font></p>
<p align="left"><font face="Times New Roman, Times, serif" size="3">Here&#8217;s a fact you already know, but aren&#8217;t using to make money.</font></p>
<p align="left"><font face="Times New Roman, Times, serif" size="3">The more you communicate with your prospects, the more money you&#8217;ll make.</font></p>
<p align="left"><font face="Times New Roman, Times, serif" size="3"><i>Obvious, right?</i></font></p>
<p align="left"><font face="Times New Roman, Times, serif" size="3">Well here&#8217;s a little something about <b>the way your prospect&#8217;s mind is hard-wired.</b></font></p>
<p align="left"><font face="Times New Roman, Times, serif" size="3">When you communicate through multiple mediums, <b>you&#8217;ll make even more money.</b></font></p>
<p align="left"><font face="Times New Roman, Times, serif" size="3">When I say &#8220;multiple mediums&#8221;, I mean that you use video, audio, AND the written word.</font></p>
<p align="left"><font face="Times New Roman, Times, serif" size="3">The reason this exponentially increases your sales is because of the way the human mind works.</font></p>
<p align="left"><font face="Times New Roman, Times, serif" size="3">See, when we absorb information we use different mediums (also called modalities) to do so.</font></p>
<p align="left"><font face="Times New Roman, Times, serif" size="3">The most common modality used on the Internet is the written word. (Such as sales letters, email, and so forth.)</font></p>
<p align="left"><font face="Times New Roman, Times, serif" size="3"><b>But when you rely on just that single mode of communication, you&#8217;re selling yourself way short.</b></font></p>
<p align="left"><font face="Times New Roman, Times, serif" size="3">This diagram shows you how it works:</font></p>
<p align="center"><font face="Times New Roman, Times, serif" size="3"><img src="http://www.masscontrolsite.com/OldWay.png" alt="oldway" height="336" width="394" /></font></p>
<p align="left"><font face="Times New Roman, Times, serif" size="3"><b>But just because everybody else does this doesn&#8217;t mean it&#8217;s right!</b></font></p>
<p align="left"><font face="Times New Roman, Times, serif" size="3">The fact is, <i><b>people are conditioned to respond</b></i> to multiple modalities. This means that your prospects are <b>naturally conditioned to be more responsive</b> when they not only read your message, but they hear it and see it as well.</font></p>
<p align="left"><font face="Times New Roman, Times, serif" size="3">And when you communicate with them through audio, video, and text &#8230;it creates a sense on instant trust and bonding.</font></p>
<p align="left"><font face="Times New Roman, Times, serif" size="3">The feel like they know you better because <b>you&#8217;ve accessed different parts of their brain.</b></font></p>
<p align="left"><font face="Times New Roman, Times, serif" size="3">And of course, this means you make more sales <b>&#8230;and therefore you make more money.</b></font></p>
<p align="left"><font face="Times New Roman, Times, serif" size="3">Here&#8217;s a diagram to help you see how this actually happens:</font></p>
<p align="center"><font face="Times New Roman, Times, serif" size="3"><img src="http://www.masscontrolsite.com/Instant-Trust.png" alt="trust" height="592" width="474" /></font></p>
<p align="left"><font face="Times New Roman, Times, serif" size="3"><b>Obviously, Mass Control works.</b></font></p>
<p align="left"><font face="Times New Roman, Times, serif" size="3">And chances are, if you use just a little bit of it in your business, <b>you&#8217;ll make a lot more money.</b></font></p>
<p><font face="Times New Roman, Times, serif" size="3">Or you could even do like I did and use it with other people&#8217;s businesses &#8230;for a cut of the money.</font></p>
<p>Shawn Casey</p>
<br /><img alt="" border="0" src="http://feeds.wordpress.com/1.0/categories/cashmechanix.wordpress.com/12/" /> <img alt="" border="0" src="http://feeds.wordpress.com/1.0/tags/cashmechanix.wordpress.com/12/" /> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gocomments/cashmechanix.wordpress.com/12/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/comments/cashmechanix.wordpress.com/12/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godelicious/cashmechanix.wordpress.com/12/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/delicious/cashmechanix.wordpress.com/12/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gofacebook/cashmechanix.wordpress.com/12/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/facebook/cashmechanix.wordpress.com/12/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gotwitter/cashmechanix.wordpress.com/12/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/twitter/cashmechanix.wordpress.com/12/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gostumble/cashmechanix.wordpress.com/12/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/stumble/cashmechanix.wordpress.com/12/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godigg/cashmechanix.wordpress.com/12/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/digg/cashmechanix.wordpress.com/12/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/goreddit/cashmechanix.wordpress.com/12/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/reddit/cashmechanix.wordpress.com/12/" /></a> <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=cashmechanix.wordpress.com&amp;blog=2556485&amp;post=12&amp;subd=cashmechanix&amp;ref=&amp;feed=1" width="1" height="1" />]]></content:encoded>
			<wfw:commentRss>http://cashmechanix.wordpress.com/2008/01/24/mass-controlget-a-list-get-a-productget-to-work/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/716594b4bd64b550cb5f5f1557bcc17f?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">randeemclee</media:title>
		</media:content>

		<media:content url="http://www.masscontrolsite.com/OldWay.png" medium="image">
			<media:title type="html">oldway</media:title>
		</media:content>

		<media:content url="http://www.masscontrolsite.com/Instant-Trust.png" medium="image">
			<media:title type="html">trust</media:title>
		</media:content>
	</item>
		<item>
		<title>HOME BUSINESS RESOURCE CENTER</title>
		<link>http://cashmechanix.wordpress.com/2008/01/23/home-business-resource-center/</link>
		<comments>http://cashmechanix.wordpress.com/2008/01/23/home-business-resource-center/#comments</comments>
		<pubDate>Wed, 23 Jan 2008 22:15:30 +0000</pubDate>
		<dc:creator>randeemclee</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://cashmechanix.wordpress.com/2008/01/23/home-business-resource-center/</guid>
		<description><![CDATA[Success in a home-based business requires a few basic parameters:•  A company that will go the distance, continue to provide all support functions like payroll, shipping, customer service and product research on a very high level and a continuous basis. •  A product that is consumable, unique and effective. Preferably all natural. •  A compensation [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=cashmechanix.wordpress.com&amp;blog=2556485&amp;post=11&amp;subd=cashmechanix&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>Success in a home-based business requires a few basic                 parameters:•  <b><i>A company </i></b> that will go the             distance, continue to provide all support functions like payroll,             shipping, customer service and product research on a very high level             and a continuous basis.</p>
<p>•  <b><i>A product </i></b> that is consumable,             unique and effective. Preferably all natural.</p>
<p>•  <b><i>A compensation plan </i></b>that             is well balanced between the new distributor and the seasoned professional.             Strong immediate money as well as serious potential on the back-end.</p>
<p>•  <b><i>A support team </i></b>that can provide             effective, ongoing training and answer the myriad of questions that             new distributors ask on a daily basis. This type of support will             allow you to continue sponsoring new distributors instead of stooping             your organizational growth to go into a support mode. This allows             rapid and sustained growth.</p>
<p>•  <b><i>A lead source </i></b>that can provide             high quality leads on a continuing basis and at a price that is competitive             and provides true value.</p>
<p>•  <b><i>A selection of business tools </i></b>that             have been proven to work over the long haul whether it is autoresponders,             a long distance provider, additional training or the vast array of             technological resources that are in existence.</p>
<p>All of the above and lots more is available right here at <span class="style2">www.               Bizzopps.com </span> . We have experienced a level of success in               this industry that we are proud of and we have accumulated an arsenal               of strategies and techniques that work! In just under 16 months               we created an organization over 40,000 distributors and customers               in a 16 year old company starting from scratch.   You&#8217;ll find               some the exact resources here that helped to achieve that result.</p>
<p>We&#8217;ve tested some of the smartest resources we know to help you             build a network marketing opportunity from home as an entrepreneur.             It&#8217;s ALL here! Be sure to <b><i><a href="addbookmark()">bookmark             this site. </a></i></b> We add results driven, <b><i>money-making </i></b><b><i></i></b>information             on a regular basis.</p>
<p><b><i>Network marketing is all about helping others become                 successful first </i></b>, it is the ONLY way to build                 a successful, long lasting business.</p>
<p><span class="style3"><b><i>Michael Bowman </i></b><br />
<b><i>Entrepreneur, Coach and Personal Mentor</i></b></span></p>
<br /><img alt="" border="0" src="http://feeds.wordpress.com/1.0/categories/cashmechanix.wordpress.com/11/" /> <img alt="" border="0" src="http://feeds.wordpress.com/1.0/tags/cashmechanix.wordpress.com/11/" /> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gocomments/cashmechanix.wordpress.com/11/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/comments/cashmechanix.wordpress.com/11/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godelicious/cashmechanix.wordpress.com/11/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/delicious/cashmechanix.wordpress.com/11/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gofacebook/cashmechanix.wordpress.com/11/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/facebook/cashmechanix.wordpress.com/11/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gotwitter/cashmechanix.wordpress.com/11/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/twitter/cashmechanix.wordpress.com/11/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gostumble/cashmechanix.wordpress.com/11/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/stumble/cashmechanix.wordpress.com/11/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godigg/cashmechanix.wordpress.com/11/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/digg/cashmechanix.wordpress.com/11/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/goreddit/cashmechanix.wordpress.com/11/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/reddit/cashmechanix.wordpress.com/11/" /></a> <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=cashmechanix.wordpress.com&amp;blog=2556485&amp;post=11&amp;subd=cashmechanix&amp;ref=&amp;feed=1" width="1" height="1" />]]></content:encoded>
			<wfw:commentRss>http://cashmechanix.wordpress.com/2008/01/23/home-business-resource-center/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/716594b4bd64b550cb5f5f1557bcc17f?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">randeemclee</media:title>
		</media:content>
	</item>
		<item>
		<title>10 Steps To Internet Success</title>
		<link>http://cashmechanix.wordpress.com/2008/01/23/10-steps-to-internet-success/</link>
		<comments>http://cashmechanix.wordpress.com/2008/01/23/10-steps-to-internet-success/#comments</comments>
		<pubDate>Wed, 23 Jan 2008 20:52:24 +0000</pubDate>
		<dc:creator>randeemclee</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://cashmechanix.wordpress.com/2008/01/23/10-steps-to-internet-success/</guid>
		<description><![CDATA[Here it is: Step 1: Find a niche market &#8212; Use research tools like Wordtracker to find a niche market of HUNGRY buyers eager for your product or service Step 2: Write your salescopy &#8212; Write compelling copy that leads your visitors smoothly through your sales process Step 3: Set up your online store &#8212; [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=cashmechanix.wordpress.com&amp;blog=2556485&amp;post=10&amp;subd=cashmechanix&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><font face="Tahoma" size="2">               Here it is:</p>
<ul>
<li><b>Step 1: Find a niche market</b> &#8212; Use research tools                    like <a href="http://imc.wordtracker.com/" target="_blank">Wordtracker</a>                    to find a niche market of HUNGRY buyers eager for your product                    or service</li>
<li><b>Step 2: Write your salescopy</b> &#8212; Write compelling copy that leads your visitors smoothly through your sales process</li>
<li><b>Step 3: Set up your online store</b> &#8212; Turn your website into a selling machine using a simple design, easy navigation, and automation</li>
<li><b>Step 4: Drive buyers to your site</b> &#8212; Create &#8220;paid search&#8221; ads that attract INSTANT traffic (without draining your bank account!) and use free search engines to get your site &#8220;front and center&#8221;</li>
<li><b>Step 5: Drive more cheap and FREE traffic</b> &#8212; Use strategies like article-sharing and press releases to drive even MORE people to your site</li>
<li><b>Step 6: Use email to get MORE sales</b> &#8212; Build a subscriber list of people who WANT to hear from you, so you can convince them to buy over time</li>
<li><b>Step 7: Find MORE products for your customers</b> &#8212; Offer your customers even <i>more</i> products you know they want to buy</li>
<li><b>Step 8: Get other people to sell <i>for</i> you</b> &#8212; Recruit an army of salespeople to sell your products on their websites (and you won&#8217;t have to pay them a dime unless they help you make a sale!)</li>
<li><b>Step 9: Grow your business BIGGER</b> &#8212; Create <i>dozens</i> of new streams of income to multiply your revenues</li>
<li><b>Step 10: Use hot new tools to create a buzz</b> &#8212; Bring visitors back to your site again and again using the hottest new tools and techniques</li>
</ul>
<p>Derek Gehl<br />
</font></p>
<br /><img alt="" border="0" src="http://feeds.wordpress.com/1.0/categories/cashmechanix.wordpress.com/10/" /> <img alt="" border="0" src="http://feeds.wordpress.com/1.0/tags/cashmechanix.wordpress.com/10/" /> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gocomments/cashmechanix.wordpress.com/10/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/comments/cashmechanix.wordpress.com/10/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godelicious/cashmechanix.wordpress.com/10/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/delicious/cashmechanix.wordpress.com/10/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gofacebook/cashmechanix.wordpress.com/10/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/facebook/cashmechanix.wordpress.com/10/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gotwitter/cashmechanix.wordpress.com/10/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/twitter/cashmechanix.wordpress.com/10/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gostumble/cashmechanix.wordpress.com/10/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/stumble/cashmechanix.wordpress.com/10/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godigg/cashmechanix.wordpress.com/10/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/digg/cashmechanix.wordpress.com/10/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/goreddit/cashmechanix.wordpress.com/10/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/reddit/cashmechanix.wordpress.com/10/" /></a> <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=cashmechanix.wordpress.com&amp;blog=2556485&amp;post=10&amp;subd=cashmechanix&amp;ref=&amp;feed=1" width="1" height="1" />]]></content:encoded>
			<wfw:commentRss>http://cashmechanix.wordpress.com/2008/01/23/10-steps-to-internet-success/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/716594b4bd64b550cb5f5f1557bcc17f?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">randeemclee</media:title>
		</media:content>
	</item>
		<item>
		<title>Sales Funnel</title>
		<link>http://cashmechanix.wordpress.com/2008/01/23/sales-funnel/</link>
		<comments>http://cashmechanix.wordpress.com/2008/01/23/sales-funnel/#comments</comments>
		<pubDate>Wed, 23 Jan 2008 20:49:27 +0000</pubDate>
		<dc:creator>randeemclee</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://cashmechanix.wordpress.com/2008/01/23/sales-funnel/</guid>
		<description><![CDATA[Now the idea with a sales funnel is to introduce more and more advanced and valuable products, with a higher and higher price tag, as your subscribers and customers grow in trust and relationship with you. As I have already written about, your sales funnel will start out with two products for your customers to [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=cashmechanix.wordpress.com&amp;blog=2556485&amp;post=9&amp;subd=cashmechanix&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<div>Now the idea with a sales funnel is to introduce more and more advanced and valuable products, with a higher and higher price tag, as your subscribers and customers grow in trust and relationship with you.</p>
<p>As I have already written about, your sales funnel will start out with two products for your customers to buy, the ‘free’ entry giveaway and the paid entry level product. They ‘buy’ the ‘free’ item from you in sort of a barter – they ‘sell’ you their email address and name so that you can put it on your list and mail them. Next, they buy the paid entry level product from you. By the time they have done this, if both your free item and the paid entry level product are worth more than they paid for them (and the free item must have value), then they are hot prospects to buy additional products from you.</p>
<p>A note on this: It is critical that every product in your sales funnel, including the free item, be of utmost highest quality and value. People will judge the value of your future products by the value the receive from the free item or the paid entry level product. If you don’t deliver quality and value in a $10 product, can you really be trusted to deliver value in a $50 product? In order to get backend and upsell additional sales, you must deliver consistently high-quality products.</p>
<p>So the idea with a sales funnel is to offer your subscriber the ability to receive additional value by continually purchasing additional and more advanced products from you; and you are charging more for each product, so the value to you goes up.</p>
<p>Sean Mize</p></div>
<br /><img alt="" border="0" src="http://feeds.wordpress.com/1.0/categories/cashmechanix.wordpress.com/9/" /> <img alt="" border="0" src="http://feeds.wordpress.com/1.0/tags/cashmechanix.wordpress.com/9/" /> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gocomments/cashmechanix.wordpress.com/9/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/comments/cashmechanix.wordpress.com/9/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godelicious/cashmechanix.wordpress.com/9/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/delicious/cashmechanix.wordpress.com/9/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gofacebook/cashmechanix.wordpress.com/9/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/facebook/cashmechanix.wordpress.com/9/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gotwitter/cashmechanix.wordpress.com/9/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/twitter/cashmechanix.wordpress.com/9/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gostumble/cashmechanix.wordpress.com/9/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/stumble/cashmechanix.wordpress.com/9/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godigg/cashmechanix.wordpress.com/9/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/digg/cashmechanix.wordpress.com/9/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/goreddit/cashmechanix.wordpress.com/9/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/reddit/cashmechanix.wordpress.com/9/" /></a> <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=cashmechanix.wordpress.com&amp;blog=2556485&amp;post=9&amp;subd=cashmechanix&amp;ref=&amp;feed=1" width="1" height="1" />]]></content:encoded>
			<wfw:commentRss>http://cashmechanix.wordpress.com/2008/01/23/sales-funnel/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/716594b4bd64b550cb5f5f1557bcc17f?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">randeemclee</media:title>
		</media:content>
	</item>
		<item>
		<title>CALCULATING CUSTOMER VALUE</title>
		<link>http://cashmechanix.wordpress.com/2007/09/25/calculating-customer-value/</link>
		<comments>http://cashmechanix.wordpress.com/2007/09/25/calculating-customer-value/#comments</comments>
		<pubDate>Tue, 25 Sep 2007 20:23:59 +0000</pubDate>
		<dc:creator>randeemclee</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://cashmechanix.wordpress.com/2007/09/25/calculating-customer-value/</guid>
		<description><![CDATA[By admin &#124; September 25, 2007 Most competitors have no idea what their customer is worth. If their marketing budget is a percentage of their sales, during a recession they might cut their ad budget… If you continue advertising and marketing at your current level, you’ll get their customers. 1. Compute your average sale and [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=cashmechanix.wordpress.com&amp;blog=2556485&amp;post=8&amp;subd=cashmechanix&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><b>By admin</b> | September 25, 2007</p>
<div class="postspace2"></div>
<p><!--content with more link--><font face="Tahoma" size="4">Most competitors have no idea what their customer is worth. If their marketing budget is a percentage of their sales, during a recession they might cut their ad budget…</font></p>
<p align="left"><font face="Tahoma" size="2"> If you continue  advertising and marketing at your current level, you’ll get  their customers.</font></p>
<p><font face="Tahoma" size="2">1. Compute your average sale and your profit per that sale.</font></p>
<p><font face="Tahoma" size="2">2. Compute how much additional profit a customer is worth to you by determining how many times they come back and buy. Be conservative.</font></p>
<p><font face="Tahoma" size="2">3. Figure out precisely what a customer costs by dividing your marketing budget by the number of customers it produces. If you spend $1,000 on marketing and you get 1000 customers, they’re costing you $1 a piece. Prospects are the same. Maybe out of that $1,000 you get 10,000 prospects for $.10.</font></p>
<p><font face="Tahoma" size="2">4. Compute how many sales you get for so many prospects. The percentage of prospects that actually become customers. This will be your &#8220;Closing. Ratio.&#8221; If you get 10,000 prospects and you have 1,000 customers, that’s a 10% Closing Ratio.</font></p>
<p><font face="Tahoma" size="2">5. The Marginal Net Worth of a customer is computed by subtracting the cost to produce that customer from the profit you expect to earn from them over their lifetime.</font></p>
<p><font face="Tahoma" size="2">Ultimately, you’ll want to spend less and less getting the customers, in other words, your acquisition cost, but this method is a way to generate customers short term. If you were to go out and do business for free on that front-end sale, you’d be getting customers left and right. Eventually, you want to cut back on that and slash how much it cost to get them.</font></p>
<p><font face="Tahoma" size="2">Everybody wants as many new customers as they can get, but nobody really knows how much a customer is worth so they don’t know how much they can spend to get one.</font></p>
<p><font face="Tahoma" size="2">Remember that in selling, time is money! Therefore, you must allocate only so much time to each prospect. The prospect who asks you to call back next week, or respond to an email, or wants to ramble on about similar products, prices or previous experiences, is costing you money. Learn to quickly get your prospect interested in, and wanting your product, and then systematically present your sales pitch through to the close, when he/she signs on the dotted line, and reaches for their credit card.</font></p>
<p align="left"><font face="Tahoma" size="2">MS Media</font></p>
<br /><img alt="" border="0" src="http://feeds.wordpress.com/1.0/categories/cashmechanix.wordpress.com/8/" /> <img alt="" border="0" src="http://feeds.wordpress.com/1.0/tags/cashmechanix.wordpress.com/8/" /> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gocomments/cashmechanix.wordpress.com/8/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/comments/cashmechanix.wordpress.com/8/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godelicious/cashmechanix.wordpress.com/8/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/delicious/cashmechanix.wordpress.com/8/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gofacebook/cashmechanix.wordpress.com/8/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/facebook/cashmechanix.wordpress.com/8/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gotwitter/cashmechanix.wordpress.com/8/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/twitter/cashmechanix.wordpress.com/8/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gostumble/cashmechanix.wordpress.com/8/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/stumble/cashmechanix.wordpress.com/8/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godigg/cashmechanix.wordpress.com/8/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/digg/cashmechanix.wordpress.com/8/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/goreddit/cashmechanix.wordpress.com/8/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/reddit/cashmechanix.wordpress.com/8/" /></a> <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=cashmechanix.wordpress.com&amp;blog=2556485&amp;post=8&amp;subd=cashmechanix&amp;ref=&amp;feed=1" width="1" height="1" />]]></content:encoded>
			<wfw:commentRss>http://cashmechanix.wordpress.com/2007/09/25/calculating-customer-value/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/716594b4bd64b550cb5f5f1557bcc17f?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">randeemclee</media:title>
		</media:content>
	</item>
		<item>
		<title>Calculating Customer Value</title>
		<link>http://cashmechanix.wordpress.com/2007/09/25/calculating-customer-value-2/</link>
		<comments>http://cashmechanix.wordpress.com/2007/09/25/calculating-customer-value-2/#comments</comments>
		<pubDate>Tue, 25 Sep 2007 21:41:20 +0000</pubDate>
		<dc:creator>randeemclee</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://cashmechanix.com/blog/?p=90</guid>
		<description><![CDATA[Most competitors have no idea what their customer is worth. If their marketing budget is a percentage of their sales, during a recession they might cut their ad budget&#8230; If you continue advertising and marketing at your current level, you&#8217;ll get their customers. 1. Compute your average sale and your profit per that sale. 2. [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=cashmechanix.wordpress.com&amp;blog=2556485&amp;post=100&amp;subd=cashmechanix&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><font size="4" face="Tahoma">Most competitors have no idea what their customer is worth. If their marketing budget is a percentage of their sales, during a recession they might cut their ad budget&#8230;</font></p>
<p align="left"><font size="2" face="Tahoma"> If you continue  advertising and marketing at your current level, you&#8217;ll get  their customers.</p>
<p>1. Compute your average sale and your profit per that sale.</p>
<p>2. Compute how much additional profit a customer is worth to you by determining how many times they come back and buy. Be conservative.</p>
<p>3. Figure out precisely what a customer costs by dividing your marketing budget by the number of customers it produces. If you spend $1,000 on marketing and you get 1000 customers, they&#8217;re costing you $1 a piece. Prospects are the same. Maybe out of that $1,000 you get 10,000 prospects for $.10.</p>
<p>4. Compute how many sales you get for so many prospects. The percentage of prospects that actually become customers. This will be your &quot;Closing. Ratio.&quot; If you get 10,000 prospects and you have 1,000 customers, that&#8217;s a 10% Closing Ratio.</p>
<p>5. The Marginal Net Worth of a customer is computed by subtracting the cost to produce that customer from the profit you expect to earn from them over their lifetime.</p>
<p>Ultimately, you&#8217;ll want to spend less and less getting the customers, in other words, your acquisition cost, but this method is a way to generate customers short term. If you were to go out and do business for free on that front-end sale, you&#8217;d be getting customers left and right. Eventually, you want to cut back on that and slash how much it cost to get them.</p>
<p>Everybody wants as many new customers as they can get, but nobody really knows how much a customer is worth so they don&#8217;t know how much they can spend to get one.</p>
<p>Remember that in selling, time is money! Therefore, you must allocate only so much time to each prospect. The prospect who asks you to call back next week, or respond to an email, or wants to ramble on about similar products, prices or previous experiences, is costing you money. Learn to quickly get your prospect interested in, and wanting your product, and then systematically present your sales pitch through to the close, when he/she signs on the dotted line, and reaches for their credit card.</font></p>
<p align="left"><font size="2" face="Tahoma">MS Media</font></p>
<p>&nbsp;</p>
<br /><img alt="" border="0" src="http://feeds.wordpress.com/1.0/categories/cashmechanix.wordpress.com/100/" /> <img alt="" border="0" src="http://feeds.wordpress.com/1.0/tags/cashmechanix.wordpress.com/100/" /> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gocomments/cashmechanix.wordpress.com/100/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/comments/cashmechanix.wordpress.com/100/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godelicious/cashmechanix.wordpress.com/100/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/delicious/cashmechanix.wordpress.com/100/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gofacebook/cashmechanix.wordpress.com/100/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/facebook/cashmechanix.wordpress.com/100/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gotwitter/cashmechanix.wordpress.com/100/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/twitter/cashmechanix.wordpress.com/100/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gostumble/cashmechanix.wordpress.com/100/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/stumble/cashmechanix.wordpress.com/100/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godigg/cashmechanix.wordpress.com/100/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/digg/cashmechanix.wordpress.com/100/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/goreddit/cashmechanix.wordpress.com/100/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/reddit/cashmechanix.wordpress.com/100/" /></a> <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=cashmechanix.wordpress.com&amp;blog=2556485&amp;post=100&amp;subd=cashmechanix&amp;ref=&amp;feed=1" width="1" height="1" />]]></content:encoded>
			<wfw:commentRss>http://cashmechanix.wordpress.com/2007/09/25/calculating-customer-value-2/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/716594b4bd64b550cb5f5f1557bcc17f?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">randeemclee</media:title>
		</media:content>
	</item>
		<item>
		<title>Domain Name Strategies</title>
		<link>http://cashmechanix.wordpress.com/2007/09/25/domain-name-strategies/</link>
		<comments>http://cashmechanix.wordpress.com/2007/09/25/domain-name-strategies/#comments</comments>
		<pubDate>Tue, 25 Sep 2007 05:08:45 +0000</pubDate>
		<dc:creator>randeemclee</dc:creator>
				<category><![CDATA[BLOGS]]></category>

		<guid isPermaLink="false">http://cashmechanix.com/blog/?p=89</guid>
		<description><![CDATA[In today&#8217;s world of e-business, one of the biggest advantages you have as a domain name buyer is control. The industry is chock full of companies offering domain name registration services, empowering you to seek out precisely what you are looking for. But although you are ultimately in control, buying a domain name still requires [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=cashmechanix.wordpress.com&amp;blog=2556485&amp;post=99&amp;subd=cashmechanix&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><font size="2">In today&#8217;s world of e-business, one of the biggest advantages you have as a domain name buyer is control. The industry is chock full of companies offering domain name registration services, empowering you to seek out precisely what you are looking for. </font></p>
<p align="left"><font size="2">But although you are ultimately in control, buying a domain name still requires careful consideration. After all, you want to buy a useful domain that is backed by a reliable registrar. </font></p>
<p align="left"><font size="2">Obviously, the first step in purchasing a domain is to think of a name. When searching for a name, forget about purchasing a single-world .com, .net or .org domain name; virtually all of these have already been snapped up. Instead, try to think of word variations or word combinations that are easy to remember and spell. </font></p>
<p align="left"><font size="2">If you can&#8217;t think of a suitable name on your own, there are several tools available that can help you. (<a href="http://www.nameboy.com/">Nameboy</a> is one of the most powerful and popular tools; simply enter two keywords in to the site&#8217;s interface, and it will return several dozen domain name ideas.) </font></p>
<p align="left"><font size="2">Once you&#8217;ve settled on a domain name, be sure to shop around for a reasonable price before committing to a registrar. The days of the $100 domain name are over; many reputable companies now offer domains as low as nine or ten dollars. When shopping, keep your eyes peeled for any value added services you may find useful, including: </font></p>
<p align="left">&nbsp;</p>
<ul>
<li><font size="2">Domain name parking/temporary one-page sites </font></li>
<li><font size="2">URL forwarding </font></li>
<li><font size="2">Free e-mail forwarding </font></li>
<li><font size="2">Technical support </font></li>
<li><font size="2">Online control panel </font></li>
</ul>
<p><font size="2"> </font></p>
<p align="left"><font size="2">Remember, the industry is so saturated that you are in control. Therefore, shop around for a deal you feel best suits you prior to registering. You&#8217;ll want to make the right choice the first time, as transferring your domain to a new registrar is rarely a pleasant experience. </font></p>
<p align="left"><font size="2">When shopping for a domain, it is also important to keep an eye open for domain name scams. The surging popularity of domain name affiliate programs has created countless &quot;fly by night&quot; operations; dozens of domain name resellers worldwide cease operations every month, often leaving the administrative status of the domains they leave behind up in the air. Making a purchase from a reseller is not a bad decision, but make sure to research the company&#8217;s history and credentials. There are less than 170 ICANN-accredited registrars (that is, non-resellers) for .com, .net and .org domains worldwide; a full list is available <a href="http://www.icann.org/registrars/accredited-list.html">here</a>.  </font></p>
<p align="left"><font size="2">Once you&#8217;ve picked a domain and a registrar, you will need to decide how long to purchase it for. While shorter lengths of time can initially appear cheaper, they also require more frequent renewals, and can therefore be more expensive over the long haul &#8211; so consider the future of your domain before you buy it. Will you still like the domain name in six months? How about a year? Do you ever plan to use it? Is it worth buying at all? These are all important questions to consider before committing funds. </font></p>
<p align="left"><font size="2">And finally, keep a record of everything. Make sure you know when your domain will expire, who you registered it with, and even the name(s) you registered (you would be amazed at how easy they are to forget). The last thing you want to do is scramble to renew a domain you forgot about.</font></p>
<p><font size="2">Taken from <a href="http://www.thewhir.com">www.thewhir.com</a></font></p>
<br /><img alt="" border="0" src="http://feeds.wordpress.com/1.0/categories/cashmechanix.wordpress.com/99/" /> <img alt="" border="0" src="http://feeds.wordpress.com/1.0/tags/cashmechanix.wordpress.com/99/" /> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gocomments/cashmechanix.wordpress.com/99/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/comments/cashmechanix.wordpress.com/99/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godelicious/cashmechanix.wordpress.com/99/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/delicious/cashmechanix.wordpress.com/99/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gofacebook/cashmechanix.wordpress.com/99/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/facebook/cashmechanix.wordpress.com/99/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gotwitter/cashmechanix.wordpress.com/99/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/twitter/cashmechanix.wordpress.com/99/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gostumble/cashmechanix.wordpress.com/99/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/stumble/cashmechanix.wordpress.com/99/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godigg/cashmechanix.wordpress.com/99/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/digg/cashmechanix.wordpress.com/99/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/goreddit/cashmechanix.wordpress.com/99/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/reddit/cashmechanix.wordpress.com/99/" /></a> <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=cashmechanix.wordpress.com&amp;blog=2556485&amp;post=99&amp;subd=cashmechanix&amp;ref=&amp;feed=1" width="1" height="1" />]]></content:encoded>
			<wfw:commentRss>http://cashmechanix.wordpress.com/2007/09/25/domain-name-strategies/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/716594b4bd64b550cb5f5f1557bcc17f?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">randeemclee</media:title>
		</media:content>
	</item>
	</channel>
</rss>
